Northern California Home (NCA Home)

NEIGHBORHOODS

SCHOOLS

BUYERS

SELLERS

INVESTORS

LOAN CENTER

HOME INSPECTION

CLOSING

Discount Brokerage Services
from NCA Home

The internet has made it easy and cost-efficient for consumers to use services like:

E-Trade, Scottrade, TD Ameritrade, etc. to trade stocks;

Travelocity, Priceline, Expedia, etc. to purchase airline tickets;

Quotesmith, QuickQuote, SelectQuote, etc. to purchase insurance;

Amazon, E-Bay, Craaigslist, etc. to buy/sell almost anything.

If you use any of these discount online services, then why not consider using NCA Home, a full service discount real estate brokerage?

By law, real estate commissions are negotiable in California---hasn't any other real estate agent told you that? If not, did you ever wonder why? Other real estate agents rarely if ever call someone's attention to that fact---they are reluctant to offer you deep discounts. NCA Home offers deep commission discounts, saving buyers and sellers thousands of dollars in real estate commissions.

However, using NCA Home does not mean that you have to sacrifice experience and professionalism for price. At NCA Home, our credentials, experience, education, and expertise are above the competition. NCA Home invites you to match our credentials to any other real estate agent in Northern California. You should have representation from an experienced and knowledgeable professional -- but at a great price, too.

The traditional real estate "farm" system meant that brokers tried to dominate small territorial neighborhoods, called "farms". But that was before the advent of the internet---the internet has exploded the old myth of the "farm". Because of the internet:

Complete data regarding listings and neighborhooods (down to minute details) is available online;

MLS listings region-wide are available to Realtors through the MLS in real time, and even to the public through secondary/IDX sites;

Over 95% of all homes are now sold using the MLS and secondary online websites;

Buyers can search online themselves at sites like Realtor.com, Zillow.com, or the public MLS sites listed here;

A good internet presence is more powerful for sellers than a neighborhood "farm" presence, because it means broader and more effective exposure and marketing.

Traditional brokerages tend to denigrate the new discounters---because they can not match service or commission discounts, due to large overhead and fixed costs. But you have a choice: Do you want to save money without sacrificing quality? Then consider NCA Home---a full service discount residential real estate brokerage serving the real estate needs of Northern California.